Google Audio Ads

Here's another feature of Google Adwords of creating BRAND AWARENESS, featuring Google Audio ads. With Google AdWords, you can launch radio ad campaigns and track the resulting traffic and conversions -- all from within your AdWords account.

With Google Audio Ads, We can Target customers on "top ten" stations in all 25 of the most popular US markets -- with Google Audio Ads, you have access to 1,600 terrestrial FM and AM radio stations, and we can even guarantee premium inventory during every standard daypart.

1. This is traditional radio advertising, the kind of radio that our grandparents, parents and we ourselves have known throughout our lives. While you may hear ‘Google Audio Ads’ and immediately think it was created for use with online media such as internet radio or podcasting, Google Audio Ads are actually designed to facilitate advertising on traditional radio stations such as those you may listen to in the car, in the gym or anywhere else on your AM/FM radio. Our product aims to make the long standing process of buying radio advertising as simple and efficient as possible, while allowing you to manage it from your existing Google AdWords account.
2. Google Audio Ads campaign uses an auction system very similar to that currently used in your AdWords campaigns. Additionally, for advertisers interested in securing ad space in advance, campaigns can also be booked using a Reserve Buy. This option allows advertisers to make advanced bookings of specific inventory so they can ensure their ads will play when and where they want them to.
3. Combining your existing AdWords online campaigns with traditional radio advertising through Google Audio Ads can be more effective in increasing brand awareness than running online ads alone. In addition, radio and the Internet combined can reach over 83% of people aged 18-54, ensuring that your business is gaining the exposure needed to strengthen the value of its brand and drive users to seek out your products or services.
   

Before uploading your ad, we have to be sure that we have all the necessary legal rights for distribution and public performance, including the rights to any sounds or music used. You are responsible for compliance with all applicable laws, rules, and regulations that govern in your jurisdiction and in any jurisdiction where you have chosen to target your advertising.

All audio ads are reviewed by Google Audio Ads representatives. Google is dedicated to providing ads that contribute to a positive user experience, and we may not accept ads related to certain products or services.