Enabling Customized Sales Collateral Delivery
iPad
Enabling Customized Sales Collateral Delivery
iPad ESPN wanted to convert paper brochures into digital catalogs to speed the process of sharing the latest and customized sales brochures to potential sponsors at conferences.
Amplify User Experience
For the first time on an iPad the concept of “Inline Videos” was introduced in an enterprise app. Instead of the video taking up the full screen of the iPad, it streamed in-line, allowing the prospects to read the content simultaneously.
Seamless Design
Streamlining multiple pages of HD videos and images in the most seamless manner was a priority. The content was required to cascade fluidly in the app. The design had to be intriguing and valuable to assist potential prospects to reach an informed decision.
Gesture Based Interface
No Learning curve. Smooth and easy gesture driven interface to switch between images and video. Zero buttons, a slight tap on the slider enough to display the content.
Collateral Shared in Under 30 sec
No delay in response. ESPN staff can use the iPad App to draft a personal email, attach customized PDF, cover-page and send it to the interested sponsor instantly.
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Tools & Technologies used
