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The role of AI in logistics and supply chain

AI in logistics and supply chain
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The supply chain and logistics sector, a critical component of the global economy, ensures the flawless transfer of goods worldwide. In today’s intricate and interconnected marketplace, it faces a myriad of challenges, ranging from inventory management to enhancing overall operational efficiency, necessitating flawless coordination across multiple domains, including scheduling, transportation, and customer service.

AI has emerged as a transformative force in supply chain and logistics management, offering solutions that automate mundane tasks, optimize routes, fortify security, reduce costs, and elevate customer experiences. By leveraging AI, businesses can achieve enhanced operational efficiency, customer satisfaction, and profitability. As per Verified Market Research, the market size for AI in logistics and supply chain was $3,037.98 million in 2022. Projections indicate that it will surge to an impressive $64,459.38 million by 2030, reflecting a remarkable compound annual growth rate (CAGR) of 46.50% from 2023 to 2030.

In this article, we explore the diverse applications and real-world implementations of AI in logistics and supply chains, offering insights into how it is revolutionizing the industry.

The role of AI in logistics and supply chain

By leveraging AI-driven solutions, businesses are reshaping their logistics, inventory handling, and demand prediction strategies, leading to more efficient operations and increased adaptability to excel in the fiercely competitive global market. The process initiates with the procurement of raw materials from suppliers and ends with the delivery of the final product to the end customer.

Companies can harness the power of AI to make well-informed decisions regarding material procurement, optimize inventory storage capacities, production plans, and much more. A prominent and widely recognized instance of AI integration in the supply chain involves the adoption of autonomous forklifts by the renowned German logistics leader, DHL. This strategic move has yielded tangible benefits in terms of increased operational efficiency and enhanced safety standards within their warehouse facilities.

United States Cold Storage has developed an automated appointment scheduling system by harnessing AI within its supply chain operations. This innovative tool accurately predicts carriers’ arrival times and estimates the time required for servicing while seamlessly arranging appointments.

In the logistics sector, AI enables intelligent decision-making, ensuring optimal utilization of resources and minimizing costs. Through real-time monitoring and analysis of transportation data, AI can optimize delivery routes, predict maintenance needs, and reduce fuel consumption. Furthermore, AI-powered predictive analytics can enhance supply chain management by forecasting demand, optimizing inventory levels, and improving overall operational efficiency. The continued development and integration of AI technologies hold immense potential for the future of the supply chain and logistics industries, driving further advancements and innovation.

AI use cases and applications: Across various departments of the supply chain

AI applications in the supply chain are being utilized across various departments to enhance efficiency and effectiveness. Here is a glimpse of the usability of AI within various departments of the supply chain:

Vendor management

AI-driven Supplier Relationship Management (SRM) software plays an important role in supplier selection and evaluating criteria like pricing, historical purchase records, and sustainability measures. These AI-powered tools excel in tracking and analyzing supplier performance metrics, allowing for systematically ranking suppliers based on their contributions and reliability. This data-driven approach fosters more informed decisions and enhances supplier management efficiency.

Inventory management

AI empowers supply chain managers to precisely ascertain the ideal stock levels, pinpoint sluggish-moving products, and even forecast potential stock shortages or excess inventory scenarios. These valuable insights empower businesses to streamline inventory management, elevate order fulfillment processes, and curtail holding costs, ultimately optimizing supply chain efficiency.

Warehouse management

Efficient placement of items can lead to faster inventory turnover, as items move through the warehouse more quickly. This helps maintain fresher stock and minimize the risk of obsolete products. AI continuously analyzes historical order data and real-time demand to adjust item placement dynamically. As demand patterns change, the system can adapt, ensuring that the most frequently picked items remain conveniently located.

Placing frequently picked items closer to packing or shipping areas significantly reduces the travel time for workers. This minimizes the distance they need to cover, increasing efficiency and reducing risk.

Customer Service

Chatbots can offer real-time updates on the status of orders and shipments. Customers can inquire about their orders’ location and expected delivery time, enhancing transparency and reducing the need for customer service involvement. Chatbots can answer inquiries related to product availability, shipping options, return policies, and other common supply chain-related questions. This streamlines customer support, especially during peak demand periods. For example, UPS has incorporated an AI-based chatbot called UPS Bot to automate back-office tasks such as shipment tracking, customer inquiries, and rate quotes.

Human resource management

AI-powered chatbots or virtual assistants can conduct initial candidate interviews, asking predefined questions and evaluating responses based on predetermined criteria. This saves time for HR professionals and ensures a consistent screening process. Additionally, AI-powered tools can provide employees with information and resources related to mental health, stress management, and work-life balance, improving well-being and reducing turnover.

Enhancing the productivity of the supply chain and logistics industry: AI use cases and applications

AI applications in supply chain and logistics include:

AI use cases in Logistics and Supplychain

Raw material sourcing

AI algorithms can analyze factors such as supplier reliability, pricing fluctuations, quality standards, and geographical proximity to determine the optimal sources for raw materials. By continuously monitoring market conditions and supplier performance, AI in the supply chain helps manufacturers identify potential disruptions, negotiate better deals, and ensure a consistent and cost-effective supply of raw materials. This data-driven approach minimizes production downtime, reduces waste, and enhances raw material procurement efficiency.

Improving response to cargo theft

AI significantly enhances cargo theft prevention efforts by improving incident response times and security in the supply chain. By leveraging AI in this way, shippers can proactively manage and mitigate risks, responding swiftly to potential thefts, which can ultimately help prevent cargo losses and secure the supply chain. Overhaul’s RiskGPT is a prime example of this application. AI-driven solutions like RiskGPT continuously learn and adapt from new data, making them increasingly effective at thwarting theft attempts over time.

When there is a potential risk of theft, RiskGPT can process and analyze vast amounts of data, including historical theft patterns, current location data, and real-time information from devices like GPS trackers. It can provide shippers with instant, contextually accurate recommendations on how to respond to specific events. For instance, if a shipment deviates from its planned route or experiences unexpected delays, RiskGPT can assess the situation, considering factors like location, time of day, and historical theft spots. It can then suggest actions such as re-routing, notifying authorities, or even providing security escorts.

Real-time traffic updates and re-routing

Traffic congestion poses a significant hurdle for logistics companies. However, AI enables companies to monitor live traffic conditions continuously. When delays are detected, AI algorithms step in to re-route deliveries, ensuring timely arrivals. AI’s ability to factor in weather conditions, road closures, and accidents makes it particularly effective. By considering these dynamic factors, AI can provide logistics companies with accurate, real-time information, empowering them to make agile decisions and optimize their delivery routes, ultimately minimizing delays and enhancing efficiency.

Automated inventory management

Implementing automated inventory management is pivotal in elevating the efficiency of warehouse operations. AI-powered inventory management empowers logistics firms to precisely monitor inventory levels, automate replenishment protocols, and mitigate the threat of stock shortages. The order-picking process can be streamlined and automated by harnessing AI algorithms to scrutinize data encompassing inventory levels, demand patterns, and additional factors. This decreases errors, enhances speed, and optimizes workforce utilization, leading to more efficient warehouse operations.

Optimization of warehouse layout and space utilization

The arrangement of a warehouse and the effective utilization of space enhance operational efficiency. Leveraging AI-driven optimization, logistics companies can scrutinize data pertaining to product demand, inventory levels, and related factors to improve the warehouse layout and maximize space utilization. AI can optimize warehouse space by suggesting the most efficient use of storage areas. This might involve rearranging shelves, racks, or bins to accommodate items with varying sizes or storage requirements.

This meticulous optimization reduces order picking and packing times, increases storage capacity, and improves overall operational efficiency.

Tracking and monitoring of shipments

Efficient tracking and monitoring of shipments are indispensable for ensuring timely and intact deliveries. AI in logistics and supply chain allows firms to monitor real-time shipments and promptly receive alerts about delays or complications. Moreover, AI algorithms adeptly analyze shipping data, including transit times and related factors, to preemptively identify potential concerns and take proactive measures to resolve them. It can analyze data on delivery locations, traffic patterns, and other factors to optimize delivery routes and schedules, which can help reduce delivery times, increase efficiency, and improve customer satisfaction. This approach ensures that shipments arrive punctually and in optimal condition, enhancing reliability and customer satisfaction.

Bullwhip effect prevention

The bullwhip effect is a major pain point in supply chain management. This phenomenon occurs when small fluctuations at one end of the supply chain are amplified as they move upstream/downstream. AI-powered forecasting tools can help reduce demand and supply fluctuations by leveraging data from customers, suppliers, manufacturers, and distributors to control bullwhip. This can help reduce stockouts and backlogs.

Dynamic pricing

Dynamic pricing is a prevalent strategy in the logistics industry, adapting to the ever-changing shipping costs. Maintaining fairness and consistency in pricing can take time and effort for logistics firms. By leveraging AI, logistics companies can accurately anticipate shipping costs and adjust prices in real time. This dynamic pricing approach enhances competitiveness and ensures a superior customer experience.

For example, Uber Freight utilizes AI-driven algorithms to adapt its pricing in response to market demand and the availability of truck drivers.

Load planning

AI aids in load planning in the supply chain by analyzing vast amounts of data, such as shipment volumes, destinations, and delivery schedules. It optimizes the allocation of goods to trucks or containers, considering factors like weight limits, route efficiency, and delivery destination. AI also adapts to real-time changes, helping logistics teams quickly adjust for disruptions or new orders. This enhances efficiency, reduces transportation costs, and ensures timely deliveries, ultimately improving supply chain performance.

Predictive analytics

Machine Learning (ML) in supply chain management can draw from extensive knowledge bases, enabling it to make highly accurate predictions through its exceptional learning abilities. ML algorithms are adept at identifying crucial patterns and factors impacting supply chain performance, enabling employees to make well-informed inventory and warehouse management decisions, thus significantly enhancing efficiency.

The efficiency and accuracy of ML far outpace manual data processing, which consumes valuable time and resources. AI continually refines accuracy in supply chain processes, with applications in areas like demand forecasting, both local and global, preventing the bullwhip effect and optimizing inventory levels through technology-powered predictive analytics.

A practical application of AI in predictive analytics can be observed in IKEA’s innovative approach. The company has introduced an AI tool designed to enhance the precision of its demand forecasting substantially. This solution harnesses AI’s power to leverage existing and new data sources, delivering accurate predictive insights and allowing the company to align its inventory with market demands more effectively.

Supplier selection and relationship management

Supplier selection and nurturing strong relationships are crucial for seamless business operations. AI offers valuable support in supplier selection by analyzing extensive data like supplier performance, quality records, pricing, and geographical factors. Through AI, companies can pinpoint the most suitable suppliers according to predetermined criteria, bolstering their supply chain resilience.

Moreover, AI in logistics and supply chains proves valuable in enhancing supplier relationship management. It evaluates past interactions, contract terms, and performance records, offering insights into potential risks and opportunities for improvement. It also suggests negotiation strategies, empowering organizations to proactively address supplier-related challenges and cultivate mutually advantageous partnerships, ultimately leading to improved supply chain performance.

Sustainability and environmental impact

AI plays a vital role in promoting sustainability in supply chain management. It achieves this by optimizing transportation routes to minimize fuel consumption and emissions. For example, Convoy, the leading digital freight network, uses an intelligent freight automation system and can reduce carbon emissions by 36%. They have introduced the Green Appointment Windows feature that allows shippers to schedule their freight within a flexible appointment window, enabling them to access top carriers at competitive rates while contributing to carbon emission reduction. Additionally, AI aids in the optimization of packaging materials, which reduces waste and supports eco-friendly practices across the entire supply chain.

Reverse logistics and returns management

AI streamlines reverse logistics and returns management by analyzing returns, repairs, and refurbishment data. It helps identify the best routes for returned products, make decisions about repairs or disposal, and optimize inventory allocation for refurbished items, thus enhancing efficiency.

Resource management

AI algorithms can analyze workload data, including order volumes and processing times, to allocate tasks more efficiently among human workers. This ensures that employees are assigned tasks based on their skills and availability, reducing bottlenecks and improving productivity. AI-powered predictive analytics can forecast peak demand periods and seasonal fluctuations in the supply chain. This enables businesses to plan staffing levels accordingly, ensuring they have the right number of workers during busy periods and avoiding overstaffing during slower times.

Fraud detection

By applying advanced AI algorithms and machine learning techniques, AI in supply chains can detect fraud. These AI systems are adept at thoroughly scrutinizing vast datasets associated with supply chain transactions. They excel at pinpointing intricate patterns, anomalies, and irregularities that could signify fraudulent activities, including but not limited to invoice manipulation, fictitious orders, or unauthorized fund transfers. For example, Convoy, the leading digital freight network, has introduced a real-time fraud detection system that constantly monitors carrier risk and takes proactive measures to prevent fraud before it takes place.

Benefits of AI in logistics and supply chain

Applying AI in the supply chain and logistics industry offers a wide range of benefits for both businesses and customers. The benefits of AI in the supply chain are:

Advanced data and insights into the supply chain

AI in the supply chain offers real-time data insights that save time and money, reduce waste, and make operations more efficient. Businesses can react quickly with up-to-date information on inventory and stock locations. This insight lets companies make fast and accurate decisions, so they don’t have to wait for monthly or quarterly reports to know how much stock they have in each place. Supply chain scheduling for deliveries is crucial; real-time data makes it easier. Plus, it helps businesses make better choices.

Decreased operational costs

Artificial intelligence (AI) can cut operational expenses by scrutinizing data and pinpointing essential actions. It empowers businesses to automate tasks that would typically demand human involvement. AI enables companies to trim labor costs in the supply chain while successfully reaching their objectives.

Reduced shipping time

AI in logistics and supply chain guides decisions about truck routes, speed, and delivery times. With the help of GPS and advanced routing algorithms, companies can determine the most efficient routes for their trucks. This not only saves time but also reduces fuel consumption and carbon emissions. Digital tools enable real-time tracking of shipments. This means companies can monitor the location and status of their goods throughout the entire journey. It provides transparency and allows for quick response to any delays or issues.

Reduced waste and overstocking

AI can help logistics companies reduce waste and overstocking. By analyzing data on inventory levels, demand, and other factors, AI algorithms can help logistics companies optimize their inventory levels and reduce waste. This optimization can reduce costs and improve overall efficiency.

Improved delivery accuracy and speed

AI can help improve delivery accuracy and speed. With AI-powered optimization, logistics companies can analyze data on delivery locations, inventory levels, and other factors to optimize delivery routes and schedules, which can help reduce errors, increase speed, and improve efficiency.

Improved storage efficiency

AI integration within the supply chain provides valuable insights into various critical aspects, including storage space requirements, item transit times, and equipment necessities for seamless operations.

Furthermore, these AI systems can discern the optimal product-to-container compatibility, determining the most suitable shipping containers for different items. Additionally, they assist in determining the precise quantity of boxes required for efficient shipping of each product.

Seamless customer service

AI enhances seamless customer service in the supply chain by providing real-time order tracking, personalized communication, and swift issue resolution. Chatbots and virtual assistants offer 24/7 support, answering inquiries and providing updates promptly. Predictive analytics help anticipate customer needs and optimize inventory to prevent stockouts, ensuring a consistently positive customer experience.

Enhanced safety and security

AI enhances safety and security in the supply chain by utilizing real-time data and sensors to detect and mitigate potential risks such as equipment malfunctions or unauthorized access. It offers predictive analytics to address safety concerns, reducing accidents and losses preemptively. Additionally, AI-driven video surveillance and anomaly detection systems help safeguard warehouses and transport facilities. This technology’s proactive approach ensures compliance with safety protocols and safeguards against theft, damage, and disruptions.

The benefits of AI in supply chain and logistics are significant and diverse, ranging from improved efficiency and customer service to enhanced safety and security and better data analysis.

AI in supply chain and logistics industry: Real-world examples

AI-powered tools and platforms solve complex problems, automate repetitive tasks, and provide real-time insights into supply chain and logistics operations. These tools use machine learning algorithms to analyze large amounts of data and make predictions and recommendations based on that data. From route optimization to predictive maintenance and personalized recommendations, AI tools are helping supply chain and logistics companies achieve significant cost savings, reduce carbon emissions, and improve customer satisfaction. In this way, AI in the supply chain and logistics industry opens up new opportunities for innovation and growth. Here are a few notable examples of companies that integrated AI-powered solutions into their business.

DHL: GreenPlan is an AI-powered route optimization tool developed by DHL Supply Chain. The tool uses machine learning algorithms to optimize delivery routes based on delivery locations, road conditions, traffic, and vehicle capacity. Since implementing GreenPlan, DHL has significantly reduced CO2 emissions, delivery times, and operating costs.

IBM Watson: IBM Watson Supply Chain is an AI-powered supply chain management tool that uses machine learning algorithms to analyze data and provide real-time insights into supply chain performance. The tool can help logistics companies optimize inventory levels, improve order fulfillment, and reduce operating costs.

Echo Global Logistics: Echo, a cutting-edge transportation management company, leverages artificial intelligence to deliver innovative logistics network solutions. These solutions are designed to optimize our valued customers’ transportation and logistics processes, ensuring timely, secure, and cost-effective shipping of their goods.

Amazon: Amazon operates an expansive and intricate supply chain, facilitating the global shipment of millions of products to its customers. Amazon harnesses the power of artificial intelligence (AI) to enhance operational efficiency to optimize various aspects of its supply chain management. These optimizations encompass forecasting product demand, fine-tuning inventory levels, and strategically routing orders to the most efficient fulfillment centers. Amazon employs AI and machine learning algorithms to forecast product popularity, enabling proactively adjusting inventory levels. This proactive approach minimizes waste and guarantees timely order fulfillment, ensuring a seamless customer experience.

Exploring the future of AI in the supply chain and logistics industry

The future of AI in logistics and supply chain is highly promising and is expected to bring significant changes to the industry. Here are some of the trends and predictions for the future of AI in supply chain and logistics:

Increased adoption: The adoption of AI in supply chain is expected to increase significantly in the coming years as more companies realize the benefits of AI in improving efficiency, reducing costs, and enhancing customer experience.

Autonomous vehicles: Autonomous vehicles in logistics are expected to increase, leading to the more efficient and safe transportation of goods. Self-driving trucks and drones can reduce the need for human drivers and improve the speed and accuracy of deliveries.

Predictive analytics: Predictive analytics will play a significant role in the supply chain and logistics future. AI-powered tools can analyze large amounts of data to predict demand patterns, optimize routes, and prevent disruptions before they occur.

Seamless integration: Integrating AI technologies with existing systems will become more seamless and streamlined, making it easier for companies to implement and benefit from AI solutions.

Enhanced safety and security: AI technologies such as facial recognition, biometric identification, and machine learning algorithms will enhance safety and security measures in supply chains and logistics. This will help to reduce risks such as theft, fraud, and terrorism.

Sustainability: AI will also play a role in promoting sustainability in the supply chain and logistics industry. Optimized routes, reduced emissions, and efficient energy usage can help reduce the industry’s environmental impact.


AI in the supply chain and logistics industry presents a significant opportunity for businesses to improve efficiency and customer experiences. AI-driven solutions can help automate and optimize route planning, demand forecasting, inventory management, and real-time tracking processes. This, in turn, can lead to cost savings, faster deliveries, improved resource utilization, and better customer satisfaction.

Moreover, AI in supply chains can be leveraged to personalize customer experiences and prevent fraudulent activities, which are critical aspects of the industry. The potential for AI to change the supply chain and logistics industry is immense, and its impact will continue to grow in the coming years. As technology advances, businesses must embrace the power of AI and invest in its implementation to remain competitive. Developing AI-driven solutions requires expertise, and businesses can seek partnerships with AI development companies to help integrate AI into their operations effectively. AI’s potential to optimize processes and provide better customer experiences is undoubtedly a game-changer for the supply chain and logistics industry.

Transform your supply chain and logistics with our AI-driven solutions! Boost efficiency, accuracy, and save costs with LeewayHertz. Reach out now to explore our services!

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Author’s Bio

Akash Takyar

Akash Takyar
CEO LeewayHertz
Akash Takyar is the founder and CEO at LeewayHertz. The experience of building over 100+ platforms for startups and enterprises allows Akash to rapidly architect and design solutions that are scalable and beautiful.
Akash's ability to build enterprise-grade technology solutions has attracted over 30 Fortune 500 companies, including Siemens, 3M, P&G and Hershey’s.
Akash is an early adopter of new technology, a passionate technology enthusiast, and an investor in AI and IoT startups.

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