Laser Pegs® | Laser Pegs® 3D Modeling
Creating Interactive 3D Models on iPad

Laser Pegs® are construction toys that have won numerous awards for creativity and entertainment value. The company behind the toys, Laser Pegs Ventures, contacted LeewayHertz to help them reach a larger audience by turning their physical toy kit into a mobile one.

To recreate the physical Laser Pegs® experience in the mobile app, LeewayHertz had to invent a novel interaction technique to allow users to create completely custom toys through a highly intuitive 3D user interface. The app gives users the ability to create virtual 3D toys and then save or share their designs online. Additionally, the app features a 3D coloring book and a racing game where children can race and collect points to extend the gaming experience.