Select Page

Web3 in art: Implications for artists, art collectors, and the art industry

Web3 in art
Listen to the article
What is Chainlink VRF

Art has always been an integral part of human history. Although all art forms are important from a cultural standpoint, the popularity of fine is is simply matchless. And that is probably why we see more fine art galleries and old painting museums than pottery exhibitions. But what remained hidden until now was the fact that the creators of all those masterpieces have experienced rough deals and struggled to preserve their own work. All this while, there was a third-party eating up their profit. However, the situation has significantly improved with the advent of new technologies.

The decentralized world of web3, and blockchain-based technologies, such as NFTs, offer modern solutions to such problems to help improve the condition of artists. By creating artworks in the form of NFTs, artists can take back control of their creations and how and where they are used. Besides, NFT art pieces are a long-term investment for buyers. They can resell the purchased NFT art after years of purchase and still receive a good price for it.

There are several other benefits that web3 brings to the table for the art industry. Let us dive deeper into the world of fine art bolstered by the potential of web3.

What is web3?

Web3, a term coined by Gavin wood, the co-founder of Ethereum, has gained immense popularity in the past some years. It was introduced with the belief that it is a powerful tool for development in the tech sphere. Earlier, there were limitations to the potential of the internet. But with web3, we have a version of the internet that is highly decentralized and secure.

Since the internet’s birth, this is the first time users have had the power to control their data online, thanks to blockchain technology and its decentralized philosophy, which form the basis of web3. Web3 may be considered revolutionary, considering its far-reaching implications for the World Wide Web.

Problems faced by the art industry

Art is a universal language, and the art industry holds a significant place in any country’s social and economic development. But there are certain challenges that the art world faces today, such as:

  • The pricing of art pieces follows no standard rule. Art galleries or other such entities are very secretive about their pricing mechanism. Thus, giving rise to issues like random pricing for buyers and unequal profit share with artists.
  • Artists are bound to trust third-party entities, such as art galleries and auction houses, to sell their artworks. As a result, the profit amount earned gets shared. In most cases, artists receive much less than the actual profit earned by their art pieces.
  • Copyright is another major pressing issue facing the art industry. Since there is no foolproof way to store information about a particular art, including its original owner and price, duplication of art pieces is easy and profound. This acts as a great disadvantage for artists as their original artworks lose their uniqueness and scarcity.
  • Further, the art industry is unregulated across the globe, which is why everyone associated with this industry often suffers huge losses.

Such challenges in the art industry restrict its overall growth. Thus, web3 adoption was necessary to solve such long-standing issues and help the industry transform in novel ways. With web3 in art, decentralization and transparent royalties will be the norm.

How is web3 changing the art world?

It has been a long time since art was considered the most dynamic and desirable of markets. While art’s global and highly diverse nature seems to help, hard challenges remain. Thus, there is an urgent need to transform the industry.

The good news is that changes in the art industry are already on the horizon. Thanks to web3 technology bringing new solutions that address the long-standing issues of the industry. The incorporation of web3 in the art industry is revolutionizing how art is bought, sold, created and distributed.

Web3 services, for instance, are making it easy for art collectors to buy and trade artwork in liquid markets. This opens up opportunities for art enthusiasts to create more diversified art portfolios without having to spend more money and experience the potential risk of full ownership. Other advantages of web3 in the art industry include provenance for artworks and authentic certificates of origin for each art piece.
Essentially, web3 is helping the art industry have more transparency and fight against fraud. Web3 technology is also paving new ways for artists and art buyers to interact directly.

Below you learn about different aspects of web3 in art and what transformations will occur when a powerful technology (web3) and a gigantic industry (art) come together.

How web3 manifests in the art industry

How web3 manifests in the art industry

Web3’s popularity and industrial applicability are skyrocketing because of its unique qualities, such as decentralization, immutability, and the use of a transparent distributed ledger. Essentially, these qualities of web3 make it one of the most revolutionary innovations of the 21st century. Being the most secure and reliable technology, web3 offers many possible use cases for the art industry. Let us take a look at them.

Buying and selling of artworks using cryptocurrency

Introducing blockchain-backed web3 technology into the art space allows buying and selling of digital art by carrying out transactions through cryptocurrency. This helps the industry to eliminate the involvement of middlemen such as banks and authorize transactions independently.

Secure information using blockchain technology

The introduction of web3 helps register all the necessary information related to a piece of art on the blockchain, which helps art buyers immensely. As NFTs of digital artworks are published on the blockchain, a transparent and distributed ledger is maintained. As a result, all information related to a piece of art remains secure as web3 technology makes hacking and tampering with data impossible.

Online galleries 

No matter to what extent the world develops, the need for art galleries is never going to end. Thus, web3 has managed to drive some advanced innovations, and online art galleries are one of them. So now, all the activities like buying and selling of artworks have become digital with the help of these blockchain-based art galleries.

NFT art 

A lot of changes are expected with the web3 revolution in the art industry. NFTs are a very important use case of web3 bringing new revolutions to the art industry. The artist community has started using NFTs to represent physical arts in the digital space. This ensures buyers receive proof of ownership against their purchased art, which, in turn, improves transparency and maintains the scarcity of digital artworks.

How NFTs are reshaping the world of art

Non-fungible tokens, or NFTs, are being widely adopted, especially in the art industry. As these digital tokens offer true ownership, artists, collectors and communities are eager to use them. The tokens offer a decentralized way to sell and purchase art. Additionally, they allow artists to connect directly with their audience while allowing customers to access unique artworks without hassle.

The following are the most common reasons why the art industry has begun to focus on NFTs.

Generate income 

NFTs are digital tokens that create ways to monetize artwork. This is a great advantage for artists as well as art collectors. NFTs have improved almost everything in the art industry – the process of buying and selling of artworks to the value of art and who it appeals to. The transactions and their records have also become more transparent with no intermediary involved.

Artists can now receive payments directly and earn the royalties they are entitled to. For buyers, too, NFT art has great potential. As they can use these digital art pieces as an investment and can sell them for a profit, they are certainly valuable.

Ownership and traceability 

NFT art is unique. Why? Because web3 is backed by blockchain technology and uses it to mint digital artwork. As a result, a unique identifier is generated for each digital artwork. Besides, all the information is stored in a distributed ledger that is visible to everyone. This makes tracking ownership of digitally created art effortless.

Unlocks doors to reach the global audience

For any business today, reaching the global market is a necessity. The art industry has successfully launched itself into global competition with the help of NFT art. This art can quickly be created, bought and sold anywhere in the world. Thus, artists and collectors can engage with each without geographical constraints. NFT art has enabled the art industry to reach a wider audience and expand its capabilities.

Improved security 

As we know, NFTs are blockchain’s best use case. After all, each NFT art created is stored on the blockchain with special records of authenticity and chain of ownership. In addition, once stored on the blockchain, the NFT art’s data becomes impossible to edit or remove. This ensures that the scarcity and authenticity of digital artworks remain intact forever and generate a high degree of trust among collectors and artists.

Other than the above-mentioned benefits, the conversion of physical art into NFT art also improves supply chains and speeds up artwork creation and distribution. Long story short, NFTs have the ability to improve market efficiency for the art industry by streamlining the verification and transaction processes.

Why NFTs are important for artists and art collectors

Non-fungible tokens are truly one of the most impactful applications of web3, which stand to transform the traditional art industry into a modern one. The potential of NFTs in art is unfolding right before our eyes. Besides providing exciting new innovations for art galleries or museums, NFTs have also proven to be beneficial for artists and art collectors. Let us examine how NFTs benefit artists and collectors.

Benefits of NFTs for artists

Though the digital revolution has brought exciting opportunities for everyone, artists still face a challenge with the loss of authorship in their works. Thanks to NFTs for helping artists strengthen their place in the space. These digital tokens of art function as a certificate of authenticity for an artist’s work and give them all the power to control, present, access or resell it.

In addition, artworks linked to NFTs have smart contracts at their core. Smart contracts are programmed to execute when a piece of art is sold and resold among collectors. This enables original artists to receive a cut of every sale. Moreover, the immutable and encrypted nature of web3 also makes it possible to prove exactly when and where the creation of that art happened and who has owned it ever since.

Benefits of NFTs for art collectors 

Since ancient times, people have loved collecting valuable artworks representing their culture or emotional state. For the same reason, people collect digital art with excitement and enthusiasm. One thing that NFTs do for art buyers is increase convenience in every possible way. Art collectors can now buy, access and trade digital assets with a few taps on their phones or laptops.

Web3’s main advantage for art collectors is that it directly connects them to their respective artists. The direct connection between artists and art collectors helps them build strong and long-lasting relationships.

Whether you are an artist or an art collector, one thing that will remain common is that web3 applications will bring new opportunities for you and for the industry to expand.

Advantages of integrating web3 into art auctions

The world of fine art auctions is set to experience a major overhaul in its structure. Web3 in art has important implications – there will be fairer trade for artists, transparency for buyers and integrity in the auction house.

Web3 services help the art auction industry address several challenges and bring great benefits to the table.

Authenticity 

As we know, some of the most valuable artworks are historic. As a result, determining the legitimacy of artwork provenance and ownership is nearly impossible. The inability to authenticate the legitimacy of a piece of art may be considered the most fundamental issue in the art industry.

Implementing web3 technology in the industry has brought valuable solutions to the fore. Art auction houses can develop an indelible ownership record for their artworks. Since all the information is stored on the blockchain, data manipulation is impossible. With web3 records, the art data can never be exploited to unfairly raise or lower its value. 

Improved royalties and transparency 

Earlier, art auctions did not fairly distribute the amount artists deserved for their efforts and creativity. Web3 brought new ways and equality back to the art auction sector. Thus, web3 technology is doing wonders for artists. They can now track sales of their artworks using public ledgers and collect royalties accordingly.

Furthermore, because of web3, art information is more transparent than ever. Blockchain-based digital records of art can be made publicly accessible. This helps buyers better understand an artwork’s history, past locations and true value.

With web3 integration, the art auction industry will likely alter its ecosystem and bring new ways of creating art, purchasing, selling and collecting. The industry will take advantage of this newest technology and address challenges like data provenance, authenticity, transparency, copyright and art fraud.

Museums and exhibitions are also embracing web3 in art

Museums and exhibitions are an integral part of the art industry as they are the medium through which artists connect with art collectors. They are used for displaying artwork, which helps bring artists and their fans closer. The integration of web3 in museums and exhibitions promises transparency, trustworthiness, security, accurate tracking and decentralized. In other words, web3 technology is creating a major shift in the museum and exhibition space.

  • The art market equipped with the web3 model is expected to grow at an accelerating rate. This is because this technology creates room for democratization and shared ownership.
  • Web3-powered museums and exhibitions bring an opportunity for artists to earn the true value of their efforts by putting their artworks directly on the market without needing a third party’s intervention.
  • As web3 digital arts are NFT-based, scarcity and traceability will be the USPs.
  • As we know, NFTs are stored on the blockchain. Thus, duplication of art pieces won’t be an issue anymore.
  • Not only arts but museum tickets can also be represented as NFTs, thanks to web3. Since NFT tickets have value and can be used to generate profits by reselling them at a standard price, such museums and exhibitions are going to attract a higher volume of audiences.

Web3 in art is booming! Without any debate, it is fair to say that web3, in the coming years, will unlock more possibilities for the art world. Everyone associated with the industry is also most likely to benefit as the industry welcomes new revolutions.

Conclusion

Web3 technology and the art industry have joined hands to change the art world radically. This will not just have a very positive impact on society but will also play an important role in boosting cultural engagement.

Further, web3 development companies are helping people tap the web3’s true potential in art and have started to revolutionize art’s creation, distribution, and value with diverse web3 services. Many new projects have arrived since web3 in art gained popularity. Several discussions have also been held on the benefits of web3, such as increased transparency on an artwork’s history and true proof of ownership. Web3 is making artworks more accessible while changing methods and approaches used in dealing with them. And all this has certainly opened up new opportunities for collectors, art galleries, and artists alike.

If you are looking for robust web3 development services, contact Leewayhertz. Our developers will help you transform your idea into reality. 

 

Listen to the article
What is Chainlink VRF

Author’s Bio

Akash Takyar

Akash Takyar
CEO LeewayHertz
Akash Takyar is the founder and CEO at LeewayHertz. The experience of building over 100+ platforms for startups and enterprises allows Akash to rapidly architect and design solutions that are scalable and beautiful.
Akash’s ability to build enterprise-grade technology solutions has attracted over 30 Fortune 500 companies, including Siemens, 3M, P&G and Hershey’s.
Akash is an early adopter of new technology, a passionate technology enthusiast, and an investor in AI and IoT startups.

Start a conversation by filling the form

Once you let us know your requirement, our technical expert will schedule a call and discuss your idea in detail post sign of an NDA.

All information will be kept confidential.

 

Insights