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Generative AI Use Cases and Applications

The advent of Artificial Intelligence (AI) has significantly impacted the way businesses operate and manage daily workflows. The emergence of diverse AI applications and tools has enabled businesses to make wiser decisions and automate repetitive tasks, making operations more efficient and effective. Although many AI algorithms exist, generative AI has gained prominence across industries.

With the popularity of prominent generative AI tools like Midjourney and ChatGPT, businesses can generate new ideas, content, and solutions faster than ever before. This improves decision-making, streamlines operations, and allows businesses to stay competitive in an ever-evolving market by creating new products and services. Generative AI is proving to be a game-changer in the business world, with its potential being widely recognized in 2023.

Through this article, let us look at generative AI use cases and applications in various industry domains.

What is Generative AI?

Generative AI is a subfield of Artificial Intelligence that utilizes Machine Learning techniques like unsupervised learning algorithms to generate content like digital videos, images, audio, text or codes. In unsupervised learning, the model is trained on a dataset without labeled outputs. The model must discover patterns and structures independently without any human guidance. Generative AI aims to utilize generative AI models to inspect data and produce new and original content based on that data.

generative AI tools use sophisticated algorithms to assess data and derive novel and unique insights, thereby improving decision-making and streamlining operations. The application of generative AI can also help businesses stay competitive in an ever-changing market by creating customized products and services.

Using Generative AI, computers can generate new content output by abstracting the underlying patterns from the input data.

Generative AI models

Generative AI commonly works by training a deep learning model on a dataset of pictures, which is then applied to create new images. It utilizes several Generative AI models like BERT and Transformer or Autoregressive models. However, Generative Adversarial Networks (GANs) and Variational Autoencoders (VAEs) are two of the most prominent generative AI model types.

A GAN comprises two components: a generator and a discriminator. While the generator is trained to produce new images that mimic those in the training set, the discriminator is trained to discriminate between actual photos from the training set and fake images generated by the generator. The generator and discriminator are trained in tandem in a procedure known as adversarial training. During this training, the generator tries to produce images that can dupe the discriminator while the discriminator strives to detect counterfeit images accurately. The generator gets better with time and can create more lifelike images.

VAEs, on the other hand, work by learning probabilistic mapping from a high-dimensional input space like a photograph to a lower-dimensional unrevealed space and then back to the original space. While training, the VAE is exposed to a large dataset of pictures, and it learns the patterns and features of images to understand the probability distribution of the images. Once trained, the model can produce new images from the dataset by taking samples from the hidden space and mapping them back to the original space.

In the case of GAN or VAE, the model, once trained, can produce a new image or content that mimics the ones in the training set. This technology has multiple applications, including creating realistic computer-generated images, refining low-quality images, and drawing new images from text descriptions.

Now that we know how Generative AI works let us look into the use cases of Generative AI.

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Generative AI Use Cases

Use cases of generative AI can be categorized into different types based on the content it produces: visuals, audio, text or codes. Let us explore Generative AI use cases pertaining to these domains separately.

Use cases in visual content

1. Image generation and enhancement

Generative AI tools for image generation are usually text-to-image. Users can enter the text describing what images they want, and the tool will process them to produce realistic images. Users can specify a subject, setting, style, object or location to the AI tool, which will generate amazing images pertaining to your requirement.

In addition to text-to-image AI tools, which create realistic 3D models or realistic original artwork, there are tools available for image enhancement that modify existing images. These are some of the functions it can perform:

  • Image completion: AI tools with this capability can generate missing parts of an image, like creating a realistic background for an object, filling in missing pixels, or fixing a torn photograph.
  • Semantic image-to-photo translation: It involves creating a photo-realistic version of an image based on a sketch or a semantic image.
  • Image manipulation: It includes modifying or altering an existing image, like transforming the external elements of an image, such as its style, lighting, color or form, while maintaining its original elements.
  • Image super-resolution: Tools possessing this capability can enhance the resolution of an image without losing its specific details. For instance, users can improve the quality of an image captured on CCTV.

Examples of Image generation AI tools include Midjourney and DALL.E.

2. Video creation

Generative AI simplifies the process of video production by offering more efficient and flexible tools for generating high-quality video content. It can automate tedious tasks like video composing, adding special effects, animation, etc. Similar to image generation, AI tools for video production can generate videos from the ground up and be used for video manipulation, enhancing video resolution and completion. They can also perform the following tasks:

  • Video prediction: It involves predicting future frames in a video, such as objects or characters moving in a scene, using generative models. It can understand a video’s temporal and spatial elements, produce the following sequence based on that information and discern between probable and non-probable sequences.
  • Video style transfer: AI video generators with this capability can produce a new video that adheres to another video’s style or a reference image.

3. 3D shape generation

Generative AI tools can be used to create 3D shapes and models utilizing a generative model. This can be achieved through various techniques like VAEs, GANs, autoregressive models or neural implicit fields. AI tools for 3D shape generation are beneficial in creating detailed shapes that might not be possible when manually generating a 3D image. It can also be leveraged to boost the performance of 3D-based tasks like 3D printing, 3D scanning and virtual reality.

Generative AI use cases in an audio generation

1. Creating music

Generative AIs are beneficial in producing new music pieces. Generative AI-based tools can generate new music by learning the patterns and styles of input music and creating fresh compositions for advertisements or other purposes in the creative field. Copyright infringement, however, remains an obstacle when copyrighted artwork is included in training data.

2. Text-to-speech (TTS) generators

A GAN-based TTS generator can produce realistic speech audio from user-written text. Such AI tools enable the discriminators to serve as a trainer who modulates the voice or emphasizes the tone to produce realistic outcomes.

TTS AI uses extensive speech and text data to train machine learning models. The models can then be fine-tuned to generate high-quality speech from text. AI-based speech-to-text tools are used in various applications, such as speech-enabled devices, speech-based interfaces, and assistive technologies.

3. Speech-to-speech (STS) conversion

In audio-related AI applications, generative AI generates new voices using existing audio files. Utilizing STS conversion, professionals in the gaming and film industry can easily and swiftly create voiceovers.

Generative AI use cases

Text generation

Text generative AI platforms like ChatGPT have become increasingly popular since their launch. Such platforms are highly efficient in generating content like articles or blog posts, dialogues, summarizing text, translating languages, completing a piece of text or automatically generating a text for a website and more. Systems are trained on large data sets to create authentic and updated content.

Most text-generation AI utilizes the Natural Language Processing (NLP) and Natural Language Understanding (NLU) techniques of AI to read a text prompt, understand the context and intend and produce intelligent responses to the users. Such tools are trained on large data sets to create authentic and updated content.

Other than generating new content, text-generative AI tools can efficiently perform numerous other language-related tasks like answering questions, completing an incomplete text, classifying text into different categories, rephrasing and improving content and engaging in human-like discussions on multiple topics. Generative AI models for text generation can be leveraged for the following:

  • Creative writing: It can be utilized to write a piece of fiction like story, song lyrics or poems.
  • Conversational agents: Generative AI models can be used to develop virtual assistants and chatbots that can automatically respond to user inquiries and hold natural conversations.
  • Translation: Generative AI models can swiftly and accurately translate text from one language to another.
  • Marketing and advertising: Marketing and advertisement materials like product descriptions, ad copy, content for social media promotion and catchphrases can be generated.

Code generation

Generative AI can be leveraged in software development thanks to its ability to generate code without manual coding. By automating the software creation process, these models reduce developers’ time and effort in writing, testing and fixing codes. Generative AI models for code generation can do the following:

  • Code completion: Completing a code snippet is easy with generative AI models like ChatGPT that study the context of the code to suggest the next line of code.
  • Code generation: Thanks to its natural language capabilities, a generative AI model can understand a text prompt to convert it into codes.
  • Test case generation: Generative AI models can create test cases to assess the software’s functionality, confirming that it performs as intended.
  • Automated bug fixing: Developers can enter the code into a generative AI tool model like GPT, which then identifies and fixes the bugs in the code.
  • Model integration: With generative AI, developers can easily and quickly implement machine learning models in their software based on a specific model, such as a neural network or decision.



With the latest advancements in generative AI capabilities, personal productivity tools like email and word processing can now be augmented with automation to improve efficiency and accuracy. One notable example of the power of generative AI is Microsoft’s use of GPT-3.5 in the premium version of Teams. This powerful tool enhances meeting recordings by automatically dividing them into sections, generating titles, and adding personalized markers. It can even highlight mentions, making it easier for you to find the most important parts of the conversation.

But that’s not all. Start-up takes automation to the next level with their AI-powered word processor that replaces tedious writing tasks with this revolutionary tool that automatically generates full text for marketing copy, job descriptions, and more. With generative AI, collaboration and productivity can soar to new heights, freeing up valuable time for more creative and strategic endeavors.

Generative AI can help companies find information more easily within their own documents, which is known as enterprise search. Generative AI can securely read through all of a company’s documents, such as research reports or contracts, and then answer questions about them. It can also point out which parts of the documents are most important. This can help people in the company learn more and share information better.

Knowledge management

Generative AI models are revolutionizing the way we work with lengthy documents and data by summarizing them into concise paragraphs and providing citations to sources. But it doesn’t stop there. These models can also generate new content, including data analytics presented in charts and graphs, that can be seamlessly assembled from various systems of record. With the power of generative AI, businesses can streamline their operations, save time and resources, and unlock new insights that were previously hidden in mountains of data.

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Generative AI enterprise use cases

Diverse industries have been benefiting from the use of generative AI, including:


In the field of entertainment, generative AI use cases are abundant. From music generation to video editing and voice synthesis, Generative AI can be leveraged to its fullest potential in film/music production, fashion and gaming. Using Generative AI tools, you can remix existing songs or compose new ones. Some AI tools are used in video production and editing to add special effects and generate new videos including animations and even complete movies. It simplifies video editing and saves time for content creators and social media influencers.

The gaming industry benefits greatly from generative AI. Generative AI ensures rewarding gaming experiences by creating new characters, levels and storylines. If you want to develop Virtual Reality-based games, you can create new environments, characters, and interactions with generative AI tools, boosting engagement and appeal. The availability of numerous readymade tools, frameworks, and blueprints makes it easier for developers to create new games, which traditionally requires building things from the ground up. It is also possible to generate realistic human-like voices using AI tools, which can be used for video game avatars and animations.


Fintech companies can use generative AI technologies to automate repetitive tasks, improve productivity, and make better decisions. In finance, generative AI can be used in the following ways:

  1. Fraud detection: Generative AI can be used to detect and intercept fraudulent transactions by inspecting large amounts of transaction data and finding patterns or anomalies indicating fraud.
  2. Credit scoring: Generative AI can analyze data such as income, employment history, and credit history to predict the creditworthiness of an entity or an individual.
  3. Risk management: Generative AI can manage credit, market, and operational risks by analyzing historical data and identifying patterns that indicate future risks.
  4. Robotic process automation: Generative AI can increase efficiency and reduce costs by automating repetitive tasks like data entry and compliance checks.
  5. Portfolio management: Generative AI has the potential to help optimize investment portfolios and find the best investment opportunities, considering risk, return, and volatility when analyzing market data.
  6. Trading: With the help of generative AI, trading strategies can be generated and executed after considering market conditions and historical data.
  7. Pricing optimization: Generative AI can optimize pricing strategies for financial products, such as loans and insurance policies, by analyzing market conditions and historical data.


The importance of Generative AI in the healthcare industry cannot be overemphasized. Generative AI can assist radiologists in detecting cancer, heart diseases, and neurological disorders by analyzing medical images, such as X-rays, CT scans, and MRIs. This way, diagnoses can be made more accurately and are less likely to be missed or delayed. Using Natural Language Processing (NLP), generative AI tools can analyze large sets of unstructured data like Electronic Health Records (EHRs) to identify useful information and assist physicians with diagnoses and treatment decisions.

With the help of Generative AI, personalized treatment plans can also be recommended based on a patient’s medical history, genetics, and lifestyle. As a result, adverse reactions can be reduced, and treatment effectiveness can be improved. Furthermore, for pharmaceutical companies, generative AI can be used to analyze large data sets on drug interactions, side effects, and efficacy, helping in drug discovery and repurposing.


Manufacturing can benefit from Generative AI in numerous ways. It helps optimize the production process. For instance, generative AI can be used to examine machine sensor data and forecast when a failure is most likely to occur. This enables equipment manufacturers to plan maintenance and repairs in advance, cutting downtime and enhancing overall equipment performance. Additionally, Generative AI can be used to find patterns in production data that can be used to boost productivity, lower costs, and improve efficiency.

Generative AI can improve product quality by analyzing sensor data from machines to discover patterns indicating possible defects in products. This can help manufacturers to identify and fix problems before products are shipped to customers, reducing the risk of recalls and improving customer satisfaction.

Additionally, generative AI can be used in robotics and automation, such as predicting the appropriate paths for robots and identifying the most efficient way to move and manipulate materials, which allows it to control and optimize the performance of robots and other automated systems. This can improve manufacturing processes and reduce accidents by speeding up and enhancing efficiency.

Real estate

Generative AI is yet to reveal its potential in the real estate domain fully, but it is still proving to be of great benefit in several ways. The following are the most important generative AI applications in real estate:

  1. Property valuation: Using Generative AI, we can predict the value of a property based on factors such as location, size, and condition. It can help real estate agents and investors determine the value of a property quickly and accurately.
  2. Property search: Generative AI can generate personalized property recommendations based on a buyer’s search history and preferences. As a result, buyers may have an easier time finding properties that suit their specific needs.
  3. Pricing optimization: When pricing rental properties, a Generative AI model can predict the optimal rent amount, considering market trends, demand, and competition.
  4. Predictive maintenance: Using artificial intelligence, you can predict when a property will require maintenance or repairs and prioritize these tasks accordingly. In this way, property managers can reduce costs and improve property quality.

Supply chain and logistics

Generative AI has several supply chain and logistics applications that can enhance efficiency, optimize processes, and improve decision-making. In addition to pricing optimization, predictive maintenance and risk management and mitigation, here are some examples of tasks generative AI can handle in supply chain and logistics:

  1. Demand forecasting: Generative AI models can analyze historical data, market trends, and other relevant factors to generate accurate demand forecasts. This helps businesses optimize inventory management, production planning, and logistics operations, reducing stockouts and excess inventory.
  2. Route optimization: Generative AI algorithms can optimize delivery routes by considering various parameters such as distance, traffic conditions, delivery time windows, and vehicle capacity. These algorithms generate efficient routes that minimize transportation costs, reduce fuel consumption, and improve on-time delivery performance.
  3. Supplier selection and risk assessment: Generative AI can assist in supplier selection by analyzing supplier performance data, financial records, and market information. 
  4. Inventory optimization: Generative AI algorithms can analyze demand patterns, lead times, and other variables to optimize inventory levels. By generating optimal reorder points, safety stock levels, and replenishment strategies, AI helps businesses minimize holding costs while ensuring sufficient stock availability.
  5. Sustainability and carbon footprint reduction: Generative AI can optimize transportation routes, consolidate shipments, and discover energy-efficient practices. By generating eco-friendly solutions, AI empowers businesses to reduce their carbon footprint and actively contribute to environmental sustainability.

Generative AI use cases: A pictorial overview

Generative AI has a wide range of enterprise use cases across various industries.  

Customer service applications

  1. Multilingual customer support: Generative AI tools can offer multilingual support by utilizing their large language model capabilities. These tools can translate messages in real-time, enabling customer service representatives to support customers who speak different languages.
  2. Personalized customer responses: Conversational generative AI tools can create personalized profiles for each customer by leveraging their past purchases, chat history, and feedback. This enables the tools to provide relevant and tailored responses that meet individual customers’ specific needs and preferences.
  3. Quick responses to customer inquiries & complaints: Generative AI tools, like chatbots, can be trained to recognize and respond to common customer complaints, such as product quality issues, shipping delays, or billing errors. This allows businesses to provide prompt and effective responses to address customer concerns and offer potential solutions.
  4. Creating customer emails: GenAI tools can generate personalized email templates for individual customers, utilizing their specific information. This enables businesses to send customized emails catering to customers’ preferences and needs.
  5. Replying to customer reviews: Generative AI tools can generate responses to customer reviews or comments on online platforms. These responses can address customer concerns, offer solutions or assistance, and help businesses maintain positive customer relationships.
  6. Answering FAQs: Conversational AI tools can be trained on a company’s Frequently Asked Questions (FAQ) page or knowledge base to provide accurate and timely responses to common customer inquiries. This helps businesses address customer questions efficiently and provide helpful information.

Marketing applications

  1. Content creation for marketing: Generative AI tools can assist in creating marketing content for various purposes, including emails, social media posts, and blog articles. These tools generate AI-generated texts that can spark ideas, script advertising materials, and engage the target audience.
  2. Personalized customer experience: Generative AI tools with natural language processing capabilities can generate personalized content based on customer preferences, past behavior, and demographics. This enables businesses to create targeted content that resonates with their audience, leading to higher engagement and conversion rates.
  3. Audience research: Generative AI can analyze customer data, including search queries, social media interactions, and past purchases, to identify patterns and trends in customer behavior. This information helps businesses understand their target audience’s preferences, interests, and pain points, guiding their marketing messaging, content, and product development.
  4. Writing product descriptions: Generative tools can help create compelling and informative product descriptions that effectively communicate a product’s features, benefits, and value. This enhances the marketing efforts by providing accurate and engaging descriptions that appeal to the target audience.
  5. Creating customer surveys: Generative AI tools can assist in various aspects of creating customer surveys, such as question generation, survey structure organization, multilingual support, and survey analysis. This helps businesses gather valuable feedback and insights to improve their products, services, and marketing strategies.
  6. Generating video ads or product demos: Generative AI can be utilized to create high-quality video ads and product demos. These videos help businesses increase brand awareness, engagement, and sales by displaying products or services in visually appealing ways.

SEO applications

  1. Generating topic ideas for content writing: NLP-based tools can generate relevant topic ideas for SEO content writing by suggesting keywords and phrases and identifying current trends and user search queries.
  2. Conducting keyword research: Generative AI tools can generate a list of relevant keywords, identify keyword trends, and suggest terms likely to be popular soon. This assists businesses in optimizing their content for search engine visibility and targeting customer search queries effectively.
  3. Finding the right titles: AI tools can generate SEO-friendly titles that incorporate relevant keywords and have the potential to attract clicks from search engine users. These titles can enhance the visibility and click-through rates of web pages.
  4. Grouping search intent: Generative AI can analyze search queries and categorize them based on the user’s intended goal or purpose. This categorization helps businesses understand the intent behind specific search terms, allowing them to tailor their content and marketing strategies accordingly.
  5. Creating content structure: Generative AI tools can generate outlines and suggest a content organization for a given topic. This helps businesses create well-structured content that is optimized for SEO, user readability, and engagement.
  6. Generating meta descriptions: AI can generate concise and compelling meta descriptions for web pages, helping search engines and users understand the page’s content. Well-crafted meta descriptions improve click-through rates and web page visibility in search engine results.

These use cases demonstrate how generative AI can be applied in customer service, marketing, and SEO contexts to enhance efficiency, personalization, and engagement in enterprise settings.


Generative AI is crucial in automating repetitive tasks, increasing productivity, and improving decision-making across several industries. From healthcare and manufacturing to real estate, finance, and entertainment, generative AI use cases are plentiful. This AI technology can effectively create unique and engaging user experiences by automating creative tasks like content creation and addressing other vital purposes, such as predictive analysis. Generative AI has the potential to revolutionize various industries, and companies that leverage this technology efficiently will be well-positioned to increase revenue, reduce costs, and improve efficiency.

Would you like to automate your business operations with a generative AI tool? Connect with LeewayHertz’s generative AI developers now!

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Author’s Bio

Akash Takyar

Akash Takyar
CEO LeewayHertz
Akash Takyar is the founder and CEO at LeewayHertz. The experience of building over 100+ platforms for startups and enterprises allows Akash to rapidly architect and design solutions that are scalable and beautiful.
Akash's ability to build enterprise-grade technology solutions has attracted over 30 Fortune 500 companies, including Siemens, 3M, P&G and Hershey’s.
Akash is an early adopter of new technology, a passionate technology enthusiast, and an investor in AI and IoT startups.

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